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Providing Top-level merchant services since 2008

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Our Mission

Grow together with our customers.
Maintain a professional, innovative work environment, without compromising the quality of family service that characterizes AlfiaPay.
Our excellent support, this is the main difference between our competitors.
AlfiaPay is a family company that all its clients are like a family.


We do our best to approve and place any merchant account applicant.
Our job does not end with arranging payments.
Our professional team works continuously with the dealer on any issue which requires professional care, additional MIDs system optimization, account changes, or any other need you'll might have.


Our customers are treated as if the business was ours.
Big or small business, gets VIP care and accompaniment

We believe in being there for you, not just to confirm, even long after the start, to solve problems and discuss common issues.

Our team carefully examines and analyzes each merchant and selects for the customer the bank that best suits him.


We believe in discretion and complete protection of our personal and business customers.
We treat all customers as long-term partnerships and we do everything we can to maintain successful and active partnerships over many years.
We grow togeter as a team.


AlfiaPay Payment Solution Center

Our management team has over 35 years of experience in the online payment solution industry in the level of strategic risk management and compliance, and about 10 years in the processing industry.  

We are passionate about providing you with a solution which is based on the best in market of the knowhow and connecting you with our global network of trustable and renowed acquiring banks. Our services are fully customized to your specific business needs, whatever your regional limitations, your industry and other compliance issues may be, we can builed a customized solution that gives answers for such needs.  


You will immediately notice the esteemed qualities which set us apart from other payment providers.
Our mindset is all about building close business relationships.
We achieve it by dedicating our time to each specific case, supporting you from the moment 
we start our contact with you. 

Meet The Team


Baruch Alfia


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Mr. Baruch Alfia, Ex advisor to Visa International, served as Senior Vice President for risk control, authorization, and special projects at VISA EU and VISA-CAL (Israel) for 25 years, as well as serving as its Risk Control Advisor.

Specializing in E-commerce, Risk management, AML/KYC, regulations and compliance.
Mr. Alfia served as SVP for risk control, authorization, special projects and Risk Control Advisor at the Global Risk Forum (IRCA).

As well as led the conversion from paper to a fully electronic and fully automated market.

Expert in strategic risk management, compliance, and regulations


Saar Alfia


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Leading visionary with great interpersonal skills and success coach.

Operating in the credit processing field for the last 6 years.

Saar has been working with various companies in the credit card field, providing payment solutions to eCommerce merchants worldwide.


Guy Kimhi

VP Business Development

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Manages and establishes business systems built for rapid growth.
Guy has extensive experience in business strategy, marketing, product development and increasing retention.

Served as CMO in multiple companies, achieving growth for diversified industries.
Business, Strategy and Marketing Lecturer at Jolt, John Bryce, Maof, Ministry of Economy, The Herzliya Interdisciplinary Center (IDC), foreign delegations in Tel Aviv University and the Polish Patent Office (PPO).

Our Process:

Application procedure
connecting you to a bank for the API  integration

MID setup and throughout your entire lifespan of accepting card payments via the arranged solution.  

Business structure which is looking to the future by reducing cost VS.
Volume and business success.

All contact is made via e-mail and Skype 24/7 with technical support, so that your business will work properly and without interruptions.


As a result of our experience and history of working with acquiring banks and PSPs from all over the globe, we've had the opportunity to remove out any below-bar banks and providers throughout the years.
You can be assured that our team works only with premium banks in Western Europe, the UK and internationally, specialized in the E-commerce arena.  


Through our global network of gateways and acquiring banks, we are able to arrange merchant account solutions with a payment gateway or virtual terminal for almost any legal industry or country, as well as POS in-store payment solutions for the entire EU region.  

We offer multi-currency processing with acquiring banks all around the world, with low commission  pricing starting  0.95%, recurring billing, MOTO, a solid solution for a high risk MCC's.  

Whatever the challenge, we can do it.  

Get in touch and get a free quote.

Need more details? Contact us

We are here to assist. Contact us by phone, email or via our social media channels.

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